techintelligence

Apple Builds Its Own Search Engine?

Filed in archive Business News on April 19, 2010

Apple Builds Its Own Search Engine?
Top Apple analyst Gene Munster of Piper Jaffray there is a 70 % chance Apple will create a mobile search engine tailored for its iPhone within the next five years. As the search provider for the iPhone, Google sees what iPhone users are searching for, which can help it tailor software and services for its own mobile smartphones. This competitive advantage has not gone unnoticed by Apple. Building its own iPhone-centric search engine would help Apple shield Google from its App Store data, Munster said.

Gene writes:
"We believe Apple could utilize data unavailable to Google, data generated by the company's App Store, to create a mobile centric search engine, which would be a unique offering to Google's search engine.

An iPhone specific search engine could be a difficult undertaking, but we feel Apple could make a minor acquisition of a search company that has built a web index, like a Cuil, and utilize the index as the base for building its own engine.

We believe the odds of Apple developing a search engine in the next five years are 70%. One hurdle for Apple in developing its own search engine would be generating enough advertiser interest to form a competitive marketplace; however, we believe the rationale for an Apple search product is to protect data rather than generate profit."

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Intelligent Technology for Older Adults

Filed in archive Quick introduction on April 11, 2010

Today, approximately 10 percent of the world's population is over the age of 60; by 2050 this proportion will have more than doubled. Moreover, the greatest rate of increase is amongst the "oldest old," people aged 85 and over. While many older adults remain healthy and productive, overall this segment of the population is subject to physical and cognitive impairment at higher rates than younger people. Now new technologies that incorporate artificial intelligence techniques to support older adults and help them cope with the changes of aging, in particular with cognitive decline.

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The New Rules of PR

Filed in archive Consultancy on April 4, 2010

The New Rules of PR
The new rules of press releases

• Don't just send press releases when "big news" is happening; find good reasons to send them all the time.
• Instead of just targeting a handful of journalists, create press releases that appeal directly to your buyers.
• Write releases replete with keyword-rich copy.
• Create links in releases to send potential customers to landing pages on your site.
• Optimize press release delivery for searching and browsing.
• Drive people into the sales process with press releases.

OK, now that you know the new rules, you need change the fundamental way that you use press releases. Here are some strategies for leveraging the once lowly press release into one of the most important direct marketing tools at your disposal and drive buyers straight to your company's products and services.

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Intermedia offers exchange hosting support for Apple iPad

Filed in archive Information about , Technology on April 2, 2010

Intermedia offers exchange hosting support for Apple iPad
© Teorem
Intermedia which is considered to be one of the biggest Microsoft Exchange Hosting provider has gone ahead and announced that its hosted exchange services are now available on Apple iPad. With the use of Microsoft Exchange ActiveSync, Intermedia will be supporting the iPad in a similar manner as it supports iPhones and other smartphones. Now users will be able to benefit of the same enterprise grade Exchange services on the iPad which they expect in the office. In 2007, it became the first to support business email on the iPhone.

Working with iPad is quite simple and adding an account to it is even quicker. All the user needs to do is input basic information and the rest gets taken care of by the iPad. At the moment Intermedia even offers support to BlackBerry Wireless Solution hosting for hosted Exchange. Users get BlackBerry Enterprise Solutions connectivity for true wireless push email.

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Google Public Data: Statistics for a changing world

Filed in archive Tools on March 31, 2010

Last year Google released a public data search feature that enables people to quickly find useful statistics in search. More recently, they expanded this service to include information from the World Bank, such as population data for every region in the world. More and more public agencies, non-profits and other organizations are looking for ways to open up their data and expand global access to this kind of information. Now they are launching the Google Public Data Explorer, an experimental visualization tool in Google Labs.



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