People IM more, study suggests

Filed in archive Business News on August 19, 2007

According to this article in E-Commerce Times, users only spend one third of their time online to send email. Most of the remaining 70% is consumed by reading. The only thing really interesting about the report that was created on the subject is the fact that users start to turn to the internet for information they used to gather offline.

I noticed a lot of people very close to me have no clue on how to use the internet to search for things - they don't believe they could find the info they're looking for, so they don't bother. As a result, they often come up empty handed or with the wrong information, which sometimes leads to overpaying products or services. I realized that I might be a little ahead of some.

During the same period as the explosion in online content, online messaging has seen a trend toward efficiency, according to the association. Much more communication between individual Internet users happens in the form of instant messaging (IM) now than in 2003.

Now that's something I did expect - the ways we communicate are changing, and the report shows it clearly.