Nickelodeon to enter gaming market

Filed in archive Business News on July 22, 2007

Nickelodeon is one of the bestknown producers of programs and shows for children - my little girl (3) loves the nickelodeon junior channel here in the Netherlands, and she's right. Some of the shows are pretty funny, and educational, as opposed to Disney's productions, which are made for laughs only.
Nickelodeon has just announced that they will invest US$100 million into the casual gaming market.

"Particularly in the kids' space, with more than 86 percent of kids eight to 14 gaming online, we see great momentum for online casual gaming. This investment will not only benefit our audiences, but also our marketing and distribution partners."(E-Commerce News)

I think it's a curious move. Do they believe kids gaming will bring in this much money ? But where are the kids expected to get money to play ? Or is this not about playing for money, but advertisements ?

We'll see. I just hope they won't waste their talent in entertaining children on gaming....