Applegate & the influence of blogs on business
Filed in archive Business News on May 18, 2007
The latest buzzword is Applegate. In short : Engadget, a reliable gadget blogwith an excellent reputation posted about the delay of the iPhone and Leopard, the latest operating system of Apple. They based their post on a mail that was originally an internal email within Apple. As we know, the information within that mail was incorrect. It was a terrible mistake, especially because apple's stock lost 4 bln after these rumors. I guess they could have known, as the iPhone has just received FCC approval, meaning it will not be delayed at all.
What is the point of my story ? Well, I think we can learn from this what the influence of blogs on business really is, also showing how important it is to have your company blog....
Tags: applegate engadget web2 techcrunch stock iphone leopard blog business applegate+influence
Trackback: http://www.creative-weblogging.com/publish/mt-tb.pl/69829
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