, Apple now has enough experience selling music and video content to start experimenting with rental video.

The new service may be coming this Fall, and will cost $2.99 for a 30-day rental. This is also good news for Apple TV users, who will be able to download new movies and watch them on their living room televisions. The day when we can all simply abandon our cable TV subscriptions is coming; I plan to do it at the end of 2007.

I am moving towards apple more and more, and the video recorders I own are for sale already....